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Phoenix Satellite Television is an international multimedia group that enjoys a global audience for its media services. Founded in 1991 with headquarters in Hong Kong, the company provides television, weekly magazine publishing, new media, and broadcast services covering more than 150 countries worldwide.
The advancement of digital and network technologies, along with market competition, requires media companies to focus on IT system development and technical innovation. Phoenix Satellite Television has been a media industry leader in IT system development since its deployment of a desktop cloud system in 2009. The company has built a studio with flying cameras, a tape-free broadcasting system, the top-performing transmission network in Asia, and the latest 360-degree intelligent anchor desk. With increasing usage of HD video and cloud computing platforms, current core LAN switches in Phoenix Satellite TV’s data center could not meet the requirements and needed to be upgraded as soon as possible.
Due to the real-time, on-demand nature of the media business, seamless services handover was considered when constructing the new network. Huawei provided X7 series LAN switches, with an industry-standard protocols architecture, to enable seamless network upgrades. The solution integrated the new network into the original one, and then gradually rolled out services, preventing services interruption.
Core node performance needed to be seriously considered during the network upgrades. Huawei deployed S9700 series Tbit/s-level, high-end intelligent core LAN switches that target the next-generation campus networks and data center services. These LAN switches use an advanced multi-layer architecture to provide continuous bandwidth upgrading capabilities and support 40 GE and 100 GE data transmission standards; the forwarding performance became twice as large as the current LAN switches that were deployed in the data center. Moreover, the cluster bandwidth of S9700 series switches now goes up to 1,280 Gbit/s, ranking first in the industry.
The solution offers the following features:
Huawei X7 series LAN switches securely upgrade the data center network of Phoenix TV, which also meets the needs of high bandwidth for HD video editing and production.
Additionally, the advantage of high reliability inside the LAN switches guarantees real-time release and live broadcasts of the news, with low latency to enhance each user’s experience with VOD services. In the future, Phoenix TV will be able to transform more quickly and effectively with the assistance of this newly deployed network platform.
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